The COVID pandemic has caused a lot of disruption in business and every walk of life. For Business having no Social media and Website presence is very unusual nowadays. The digitalization of business and brand recognition as important as the first impression of your “Fancy Date”. According to Statista the number of social media user is already in billions and increase every year. Facebook alone has more than 2.6 billion users as per July 2020. Furthermore, With the advancement of internet technology 5G & Smartphone. Nowadays people spend more time on mobile to search for their desired source of information. Therefore, having social media and digital presence is very important to fulfill these information searches. Driving more traffic for online orders and your doorstep sales.
Needs of the Hour
Social media and website give a legitimate concept to represent your buyers the image of your business. Who you are and what is your product. Digital presence keeps ticking your audience’s brand recognition, atmosphere, and improve their ecstasy level to step a foot inside. While there is numerous advantage for every business to have a website and social media presence. There is some specific advantage that can be beneficial to the restaurant business.
Below are the Top 5 Reasons Why Your Restaurant Should Have a Social media and Website presence?
1.Solid Brand Image
If your business opponents have an online presence it makes sense you should too. Many of your competitors have a website and stealing your business chunk by promoting themselves on social media and search engines. A Website and social media presence build social proof of your brand image. According to Statista, 60% of Online buyers convince with product high definition images that entice them to purchase. If you just seed a restaurant business, a website and social media presence is a must for customers to become aware of your brand image. You need a proper marketing plan, high definition 3D-images, Social media post themes, engaging content requires for customers to seek you out. On the other hand, if you are not investing in the website and social media. you give an indication that you are not willing to invest in your business.
2.Increases Awareness of Your Business
When people are searches on the internet for the right information. The first place they believe to be the right information is on the web. Therefore, it is important that your business has a website and fully loaded with complete information on Services & products ins and out. You should have clearly mentioned business opening hours, payment methods, Address direction, and product menu. These basic questions information will reduce your manager & staff time on people’s inquiries about your restaurant. Furthermore, you can keep promoting your discounts and promotional offers via Social media presence to drag more sales at your doorstep. When people search for your business Food & Services they can easily find the information they seek out and reduces the chances to become disgruntled and consider your product competitors. In this regard booking, online features, or Apps can give your potential customer a quick way to make a reservation on the go
3.Low Advertising Costs
Print Flyers and commercial ads are very expensive. Moreover, Flyer Distribution is a hassle itself and you are not sure that your message reaches the approximate number of your audience. With a digital presence, you can spread the endless amounts of information at a fraction of cost. The key thing is information is available 24/7 to everyone. Moreover, with insight Analytics you can analyze your target audience well.
You can analyze your business demographics and retarget them to increase your lead generation. With a digital media presence, you are in continuous touch with your potential customers. More chances they see yours adds when they are online on the social media platform.
4.Include Customer Testimonials
Nothing can match when people talk about your restaurant and give a positive review of your services and meal. It is always recommended you include customer testimonial on your website. If your restaurant featured in any publication such as “review by a restaurant critic in a newspaper” that will boost the credibility of your restaurant. The organic spreading of your restaurant services has no match with sponsor ads. People buy based on other people’s reviews and feedback given on your website. A restaurant website with numerous reviews shows its trustworthiness of services and food they offer. This will also increase the chances of your website being reviewed by bloggers and they have a large set of traffic on their website. In short, bring more customers to your restaurant.
5.Improve Search Rankings
Last but not least, improvement in search engine ranking is as important as the quality of your food. According to Statista research, 87% of people search conversion is based on Google’s first-page result and second-page result. For Example, if you are selling “Italian Pizza” or “Continental Food” and people search for these keywords. If your business website does not pop up in the first or second pages of search engine results. You might lose a chunk of your business. By doing SEO of your Website and Social media optimization you can improve your business ranking in search engine browsers. You can improve your search engine ranking on specific keywords to increase leads. The search engine ranking improvements increase your business visibility. More visibility means more business.
INTERESTED IN SETTING UP A WEBSITE FOR YOUR RESTAURANT?
If you don’t yet have a digital presence for your restaurant business you are not creating brand awareness and might lose business chunk. Networks Inn helps Small and medium enterprises build customize, easy to use the website and enabled all required features to build an online presence. We are a full-service digital marketing agency and covers the Digital needs of your business. Whether it is SEO, PPC, SMM, or Content writing. We have a proven track record of providing excellent service to our clients.
For further information about your restaurant website and social media strategy. why not drop us a message or call? We help small businesses to grow faster and make their digital presence spread wide across.
You can reach us: firstname.lastname@example.org